Secret Temptation appreciates the selfless efforts done by men in our lives with #HeIsTheOne campaign
NewsPatrollig.com -December 04, 2017: Secret Temptation, a popular women deodorant brand by McNROE Consumer Products launched an innovative #HeIsTheOne
Leveraging the vast reach of social media through platforms like Facebook, Twitter and Instagram, the brand collaborated with prominent female bloggers/influencers, and created a PAN India Facebook and Twitter buzz with national twitter trending and customized Facebook photo frames to highlight the concept. The campaign reached over 4.7 million Twitterati, garnered 3,328 conversations, acquired 37 million impressions with 1,337 Retweets weets just from Mumbai. The customized frame reached more than 46,000 Facebook users and received over 10k engagements. The campaign was parallely amplified via Instagram and Whatsapp using branded and user generated content. The campaign invoked masses to join the campaign by sharing their thoughts through creative posts and hashtags. #HeIsTheOne became an instant rage and garnered overwhelming response across geographies.
Speaking about the campaign, Mr. Narendra Kumar Daga, Managing Director, McNROE Consumer Products said, “On the occasion of International Men’s Day, through our campaign #HeIsTheOne, we wanted to recognize every little thing which men perform regularly to make our lives complete. Moreover, Secret Temptation is a feminine brand and through this initiative we attempted to celebrate the silent heroes of women’s lives”.
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